Starbucks Solves Race Issues

I thought I might get your attention with this title.  As we know Starbucks is about as close to brining a solution to racism as Bozo the clown has a chance of making the cover of Vogue.  I like many find it absolutely insulting and almost laughable that a company that sells coffee at such a ridiculously high price is now asking people to talk about the issue of race?  What may I ask is there expertise, coffee or race relations?  Judging from the reaction of others I would take a guess that someone did not give this idea much thought except to think it cute.  It is simply silly to entertain this slogan on a cup as a viable solution to a problem we have been fighting for centuries and are still fighting as people of color.  It is almost insulting to me as a Latino man to have some white man in some company who have had their share of dumb motives act as though they are going to tackle racist idiots with a saying on a cup.  It is like trying to kill a lion with a fly swatter.

Here I have a good idea for solving race relations with cups of coffee.  Let's give every person of color who has ever been the victim of racism a free cup of coffee.  Or here's another one.  Have Starbucks donate to an organization that helps people of color find employment.  Better yet let's have the rich CEO's of Starbucks do a run for the Hispanic College Fund.  Put your money where your mouth is instead of telling people what to do when we all already know what needs to be done and it's not just having a casual  talk about race at a coffee house or because some coffee house that is making money hand over foot for selling coffee at exaggerated prices tell us what to talk about.  It is so "great white hope like" if you ask me.

How about if Starbucks develops a race sensitivity program for kids in neighborhood schools that are not being exposed to other cultures bur their own?  How about if Starbucks does something that really would make a difference besides looking like judgmental know it alls and telling people to talk about race or any other charged subject.  Race relations  is a lot more serious than taking a sharpie marker and writing a little fluffy catch phrase on a cup.  Personally Starbucks can keep  their sharpie and their patronizing suggestions for solving an issue that is much too serious to minimize that way.